Internet marketing is about creating an online presence of persuasion.
This requires much more than any one online tactic or channel such as building a website or a blog. What is required is the kind of comprehensive strategic planning and knowledge of online behaviors and technology that TMA Guild will apply to your business.
So, do we build Web 2.0 websites, blogs, RSS, wiki's, streaming video, podcasting, pay-per-click programs (adwords), Search Engine Optimization (SEO), Search Engine Marketing (SEM) and all those other buzz words you hear about? Yes, but more importantly we develop strategies and tactical plans that make those buzz words meaningful. We then implement those plans and incorporate available metrics to work towards the most successful online communication.
Health Aware Conference May 1 - Getting Small In Healthcare Marketing.
Congratulations, you've already chosen to use one, or more, of the Health Aware projects. So, you know the benefits to your health organization. But, are you get the most value possible?
Are you maximizing exposure to your HealthAware products?
Do you have a strategic Internet marketing plan to support HealthAware?
Is your specific intended audience aware of, and accessing your HealthAware products?
We can help make your HealthAware products work even better for you and increase the online exposure for your organization.
Colorado based TMA Guild LLC is a full service Denver Internet Marketing company specializing in customized Internet Marketing strategy, creating and implementing the right tactics, online communication and metrics.
CARussell Partners is a national communications consulting firm with practice areas focused our practice on corporate and organizational communication challenges, including public affairs; litigation and lobbying support; competitive issues and crisis management.
Together we provide boutique consulting services and help exponentially raise the level of online awareness and exposure for our clients. We help our clients achieve their business goals and marketing communications objectives.
TMA, founded in 1986 by Owner, Joseph Markwith, TMA has become one of the more progressive Internet Marketing consulting companies. Our client list and experience spans across three countries and includes a broad range of industries, both consumer and business-to-business.
The Internet is one of the most direct, dynamic, progressive, measurable & cost-effective marketing vehicles available.
The right Internet Marketing plan should be an "integrator" - if not the driver - of a strategic marketing communications plan.
The right Internet Marketing plan must be tailored for each client; "cookie cutter" approaches can not achieve the strongest results.
An Internet Marketing plan that consists only of a website is not using all the channels the Internet has to offer.
While TMA tends toward more of a PR orientation, the Internet can be approached with one, or a combination, of orientations: PR, Marketing, Sales or Advertising. - Striking the right balance of approach and aligning expectations up front is critical.
Online and offline audiences may vary to some degree in demographics/psychographics; however, their Internet behaviors and expectations are likely to be extremely different.
Online persuasion is often subtle, yet deliberate and always authentic. A simple unassuming link on a site that returns value (preferably different value every time a visitor links) stands a better chance of pulling in visitors deeper, enticing return visits, and likely prompting site referral.
online communication at least needs address if not actually implement both the offensive and defensive strategies and tactics.
The Internet is a multi channel network of communication where a website is only one of many channels to leverage. Online strategic planning should include exploring and weighting all the available channels for a given client/project.
When the above beliefs are in practice more opportunities often arise where the cost of online development can either be greatly reduces and or achieve a measurable ROI.
Our approach is to PLAN - INTEGRATE - IMPLEMENT - MEASURE.
TMA believes that the most effective and beneficial Internet Marketing plan must be fully planned and integrated with - if not drive - the overall communications and marketing strategies. To achieve this, Internet planning, trends and opportunities must be introduced at the earliest possible stage of marketing/communications strategic planning.
The web is unlike any other communication vehicle in that it continually reinvents itself, thus providing new ports of entry, innoviative new tactics, ever-changing communities of influence, and advancing technologies that make Internet Marketing dynamic and progressive.
TMA begins each project with Discovery and Planning. In this phase, we evaluate a client's business metrics, marketing objectives, communication goals and the company culture against the most current trends, behaviors and resources of the Internet.
We are sensitive to our clients' expectations, budget and timing. We will define measurements of success and relevant metrics, and with the road map laid out, TMA Guild can then implement that plan while being empowered to respond quickly to changing and challenging conditions.
TMA thinks beyond the scope of the traditional methods of Internet Advertising, Search Engine Optimization and Search Engine Marketing, to leverage the most practical and progressive tools available.
Are you really ready to get into the meat of Internet marketing? We are not talking about having a website, as we have mentioned there are over 8 billion of those, but in addition are you ready to having a real web presence? Review our online self evaluation to find out.
You are ready for TMA Internet Marketing if . . .
You want to dramatically increase your online awareness and exposure.
You're ready to use one of the most direct, dynamic, progressive, measurable & cost-effective marketing vehicles available.
You desire a tailored customized solution to help meet your company metrics, marketing objectives and communication goals.
You prefer working with a company that is practical, yet progressive; seasoned, yet trendy; solid, yet flexible.
You desire measurable results and are comfortable with the speed and unlimited opportunities that the Internet offers.
If you answered YES to these statements then you're almost on your way. TMA Guild can do the rest. We know the Internet. We understand the online markets. We have command over the technologies. But we don't know you or your needs. Contact us so that we can create Internet strategies and tactics that meeting your goals, budget and culture.
TMA’s approaches web architecture with these core philosophies:
Sites must be not only [[SEO]] friendly, but SEO enhanced, extensible, and adaptable to changing SEO requirements and ever-growing user demands.
To address today's need for speed in communication, content must be accessible for editing and modification by multiple users, including the client’s marketing professionals, who may have little or no knowledge of web design and layout.
Sites must be flexible enough to adapt to a wide variety of graphic design options and needs.
Conversely, the graphic design must be flexible enough to accommodate the extensible flexibility of this system, and take into account that the client may be adding content and images.
Additionally, navigational structures may expand over time that could skew graphic design that is too rigid. Finally, the look of "front end" content management features should look esthetically pleasing as the client edits content (the design should not "break").
Most often with Internet marketing focused sites (as compared with
advertising
or pure entertainment sites), content is king and data (information) is what drives the surfer to the site; the graphic design helps reinforce and keep them there.
An important part of interactivity is in data retrieval by visitors- as well as data collection - from users, search engines and other bots.
The design must apply an economy of scale allowing for plug-in expansion including, use of syndicated content, e-commerce, Flash extensions and visitor information collection tools (like surveys, forms, quizzes, web metrics, form-based decision tree navigation/redirection).
Adoption of 3rd party Web Services, Web2.0 functionality, AJAX functionality and API's (like Google)
Ability to push, pull and leverage online content propagation technologies (including but not limited to RSS, XML, SMS, email, blogs, podcasting).
