TMA, a Denver Internet marketing consultancy specializing in the online space and offering strategic direction and a full suite of tactical web development solutions and services including Social Media marketing/PR, SEO, SEM, PURL programs, B-2-B, B-2-C, government affairs, economic development, health care, awareness, emotional/ psychological marketing, crisis communication, reputation repair and Internet PR tactics.
When you need to dominate in online communication, contact us.
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Emotional Marketing Proposition vs. Unique Selling Proposition |
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Strategic Overview:
To us, branding is much more than creating interesting graphics, interactive web sites, and clever advertising.
It is about creating connections between a brand and its constituencies that are unbreakable and result in lifetime value and profitability.
We go about securing these critical business outcomes through a carefully concerted and proven process that defines current brand attributes, identifies gaps and image needs, builds experiences and offers that are directly related to constituents’ needs, and that trigger decision processes and desired buyer behavior. Our approach also explores ways to build brand equity and trust equity in order to assure lifetime loyalty and create word of mouth marketing, the most successful of all.
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TMA Guild LLC is a full service Internet marketing company offering consulting and implementation services in the areas of: Strategic Internet Communication Planning, Tactical Implementation, Internet Technology Development, Internet Public Relations, Internet Advertising/Promotion, and Measurement/Metrics Reporting.
We offer boutique consulting services and customized plans to exponentially raise the level of online awareness and exposure for our clients and help them achieve their business and marketing objectives. We apply practical – yet progressive – strategies and tactics, and provide the highest quality, most creative integrated Internet communications consulting.
TMA is a Colorado limited liability corporation with its principal place of business in Denver, Colorado, and has been in business since 1985. Our “guild” structure allows us to develop relationships with Internet and communication experts from across the county and globe, allowing us to apply the best and most appropriate resources to each client project, without the costly overhead of a traditional agency structure.
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TMA views the Internet as a multi-channel broadcast network and focuses on overarching Internet strategic communications and integrating multiple online communication channels. We believe in the powerful thoughts of David A Aaker:
“The real transforming power of the Internet derives from its ability to serve as the central organizing platform for integrated marketing communications programs — the glue that holds disparate channels and executions together, making them a cohesive force. Turning the Internet into the medium that rationalizes a firm’s multiplicity of brand-building programs has the potential to change both perception and (the resulting) reality for the brand marketer.”
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Our Approach: PLAN - INTEGRATE - IMPLEMENT - MEASURE |
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TMA believes that the most effective and beneficial Internet marketing plan must be fully integrated with - and perhaps even drive - the overall communication and marketing strategies. To achieve this, Internet planning, trends, and opportunities must be introduced at the earliest possible stage of marketing/communications strategic planning. The web is unlike any other communication vehicle since it continually reinvents itself, thus providing new ports of entry, innovative new tactics, ever-changing communities of influence, and advancing technologies. Internet marketing is dynamic and progressive.
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TMA tends toward more of a PR orientation. The Internet is increasingly “beating” traditional media to the story, as articles often are posted online prior to print or broadcast. In some cases, stories go viral long before the morning news. Likewise, what may normally have been a one day story may turn into a month(s) long media event fueled by blogging, online communities, bulletin boards and text messaging.
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Strategic Internet Communication Planning: Client-provided goals and objectives drive our planning. TMA provides strategic consulting to best leverage and integrate Internet communication channels and technology’s online behaviors.
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