Project: HealthONE's ONE Magazine Online
Objective: HealthONE desired to implement a short-term campaign, making available an online companion to its ONE Magazine print publication that was distributed throughout Colorado.
TMA Services: Our integrated 360 approach demonstrates itself with this client's project, in two ways:
1. To meet the HealthONE's campaign objective, TMA developed the online site and demonstrate the integration of media and media channels to achieve a level of interactivity between business (in this case, corporate HealthONE) and its target audience.
Working hand in glove, the print version drove traffic to the web site and in turn One Magazine Online drove traffic back to the printed version and more importantly, to the seven hospitals, numerable clinics and specialists owned by HealthONE in the metro area (for which TMA also managed the online communication strategy and tactics).
This type of integrated effort is now considered an entry point for any company interested in marketing in today's tech-savvy world
2. ONE Magazine Online was an SEO powerhouse loaded with keywords and top-shelf SEO tactics that dominated key medical and healthcare concerns for HealthONE. Centrally hosted on TMA's servers, along with our other HealthONE clients, TMA was able to bring a level of service that would never have been achieved in an ad-hoc, one-off culture. We tethered together our online marketing for all the HealthONE sites thus enabling them to be independent, yet able to leverage the power and synergy of the whole.
Our enterprise wide approach to Internet marketing is nothing short of an art form that must be experienced to be appreciated.