Client: Recycle That
Project: Full-Service Web Site Development and Strategic Marketing Communication Services
Issue/Objective: To provide all the necessary marketing communication services to launch a new consumer-based program in the recycling space. This included developing a content management based web site, including a Search Engine Optimization program; providing branding/identity/logo and creative development and general copy and messaging.
TMA Services: Recycle That is a new consumer based recycling program that connects the community to recycling by reusing and repurposing its goods. As a for-profit professional fundraising consultant, Recycle That offers local non-profit organizations and community groups an easy, no cost, no risk fundraising program that for clothing, shoes, fashion accessories, household goods, books and CDs/DVDs collected by the charity partner through its recycling donation centers, collection boxes and special events.
As a new business, Recycle That required a full-service marketing communications effort to launch its program in the Denver front range market. TMA applied it’s 360 degree approach using multiple expertise from our “guild” to deliver basic branding, identity, logo, creative development and messaging as a starting point for the both the online and printed collateral communications.
We developed a content management based web site enabling the client to easily manage its online content and track metrics, as well as a complete SEO program to compete in the competitive recycling space.