Crisis Communication (One Service You Hope You Never Need.)
One grumpy customer with a computer, can cost you your business! Here are the top reasons to contact TMA Guild NOW to manage your online crisis communication... although it's better if you contact us before the crisis happens.
1. The Internet doesn't care who's right. Negative messages will propagate faster than positive ones. You need to get out in front the viral loop.
2. The Internet tracks EVERYTHING. Attempting online crisis communication yourself, or using someone who doesn't have an extremely in depth knowledge of online technologies, will most likely create bigger problems for you. Some of the tactics used in managing crisis communication require complete transparency while others demand discretion. TMA controls what is discoverable and what is not.
3. A crisis is not a good time to train yourself on how the Internet works. This is not a "do it yourself" moment. There is no replacement for mature experience when it comes these matters. TMA brings fortune 100 crisis communication talent to the table with top level messaging channels. Our crisis team specializes in integrating with legal counsel, senior executive staff, broadcast media and existing communication departments/consultants. (Contact us to discuss the nationally known crisis communication cases we have consulted on, and their outcomes.)
4. Don't panic. . . Though you will; it's human nature. Those directly connected to the crisis often lose perspective and can become victims of their own emotions. There is a tendency to either over-react or not react correctly. These are normal psychological states for every human being, known as "flight or flight" syndrome, normalcy bias or cognitive dissonance.
During a crisis you need a fresh objective outside perspective.