Industry Experience
TMA Guild has been around for more than 24 years and privileged to work across numerous business domains.
But wait. The Internet hasn't been around that long.
True. TMA Guild started in the mid 80's. Before PC's even had hard drives and you had to upgrade to a meg of RAM. One of the driving business forces in the adoption of PC computing was the engineering industry and the early CAD (computer aided design) software industry which is where the owner of TMA Guild got his start.
The electrical engineering design community was the first vertical for TMA; however, the general use and application of the CAD products quickly lead to consulting across all engineering disciplines. We partnered with various CAD and GIS reseller across the United States and Canada to provide training and technical support for their clients.
As we moved into the mid 90's TMA developed and managed GIS installations throughout North America and parts of South America.
Quickly, CAD was becoming a gormandized product line as high schools graduated kids who had never seen a drafting board. CAD was becoming common knowledge and likewise the software reseller model was fading away in favor regional corporate distribution.
Enter the Internet.
We knew this was the next big thing and the place in technology to be.
The early days of the Internet were the wild west filled with rapid changes and shifting paradigms. TMA rode these rising waves from the CAD GIS side of technology until the late 90's when the power of public relations really started to display its potential.
The Internet was to dominate all communication channels but few saw it then.
We began our transformation from engineer centric industries, to communication, by consulting to the economic development group that was hired by one of our land development clients. They, and their other departments including government relations and public relations, were the future.
Similar to how the CAD reseller touched every engineering discipline so did the fields of economic development, government relations and public relations. By channeling our technical expertise on communication solutions instead of engineering TMA made a graceful transition to Internet marketing and communication.
Generalized PR consulting introduced us to banking, legal, government communication, political campaigns, retail, venture capital, small & larger start-ups. In the early 2000's many industries embraced the power of the Internet not knowing fully what to do with it while others were becoming surprisingly late to the dance. TMA identified health care as one of the segments that was missing the boat.
Our own market research showed that while many hospitals had web sites, few were doing online promotion or awareness. This was shocking considering the public relations risk that hospitals and other health care providers are exposed to. We approached a local Denver hospital systems with our service offering and quickly began bringing up their online reputation to match reality. These people save lives and the web needed to understand that.
Business is complex and every industry and even companies within and industry has its own unique concerns.
The solution to complexity is experience. TMA Guild has the experience to transform your business for the next wave.
