Tactical Execution Online
It's been said that every strategy is just a tactic of a higher level strategy.
You can not separate the medium, Internet technology, from the message.
This statement demonstrates that tactical execution in the online environment must always be prepared to become a strategy of its own should the viral loop take off. Likewise, the overarching strategic plan must accommodate flexibility and fluidity of design that can be adjust based on ever-changing conditions.
"Tactics" come in various forms of execution. Some are are well established, like blogs, social media, affiliate programs and forum management. These are easily implemented vertically or horizontally and we can integrate them with other tactical executions (which generally is what we recommend). Other tactics require creative application of technology paradigms infused with a deep understanding of how people interact and react to the medium.
The medium is the message.
You can not separate the medium - Internet technology - from the message. TMA understands this and knows that delivering your message will change the viewer, as well as augment the message. Technology and strategy are intertwined, and when done correctly, can change the emotional bond the viewer has with your brand or message.
While the medium is the message to the human audience, there is another audience that is comprised of automated bots, content scrappers, aggregators and an infinite number of web services that harvest, spin, re-purpose and propagate information. Sometimes these work for you, and sometimes against you. Regardless, TMA is a Denver marketing consultancy that can tell the difference and execute tactics based on these highly sophisticated behaviors.