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TMA Guild’s strategic approach to brand protection, whether it be offensive or defensive, is focused on managing the threats the Internet presents to your company.
Over the past year we have seen a sharp increase in the number of clients coming to us in need of brand defense online. The reasons for the increase are varied:
- Forced Settlements
- Brand Hijacking
- Brand Verification
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Health and Healthcare Marketing requires a different approach.
Healthcare organizations often need to align multiple internal cultures. The larger the organization, the more cultural alignment that should be considered.
TMA Guild understands healthcare cultural sensitivities and takes them into account -whether working within a non-profit environment, addressing medical and clinical concerns, administrative requirements, personnel needs, or budgets.
In addition, increasing federal regulations impact much of the "how" and "what" marketing strategies and tactics can be implemented. It is critical to keep in mind regulations, like HIPAA and Stark, while designing communication strategy and specific tactics.
TMA approaches each project with the highest level of integrity, carefully addressing these concerns as we move through the project.
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About Toolbars - Toolbar Marketing Strategies and Tactics |
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A browser toolbar is an application, easily installed into the Internet browser. It most often resides on the top of the screen and provides a variety of features and functions to enhance and support your online and search experience.
While toolbars have great value to the end user, they also provide benefits and metrics for marketing and communications professionals looking to build or enhance an Internet marketing plan.
Toolbar benefits include:
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Podcast Audio and Video Marketing & Development |
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With more and more traditional media adopting Podcasting as a method to offset their declining market consumption rates the need is obvious for professionally produced Podcast content and distribution.
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Search Engine Optimization |
Search Engine Optimization
SEO (Search Engine Optimization) is a suite of services that creates better opportunity for your site to be found quicker and more easily search engines. There are four major areas of focus in Search Engine Optimization:
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Graphic Design Communication |
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Web graphics and design is a specialized form of communication, so TMA Guild separates web graphic design services from the web programming and web content authoring. Because every client has different degrees of graphic design needs at different times, TMA can provide a graphic art director or we can coordinate with your existing art director. |
Writing for the web is a little different than writing for other sales, marketing or communications materials. Web Authoring requires strategically placing keywords and phrases, at regular intervals throughout your content, to make it more attractive to search engines. This has to be done while still clearly communicating your messages to your intended audience. For this reason, TMA Guild separates web content authoring services from web programming and web graphic design. TMA Guild can provide content authoring resources to assist you in developing your messages for the web. Because your site will be an enabled, easy to use, Content Manage System you can choose to author content yourself or use any other copywriting contractor you prefer.
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Search Engine Optimization
Clean or ethical Search Engine Optimization is the practice of developing websites and an overall communication plan that does NOT spam search engines by trying to trick them with programming tricks such as hidden text, scripting tricks, link farms and the like.
Why don't we leverage these techniques? While many of these practices will work to various degrees with various search engines we feel that the risk of getting black listed from search engines are too high for our clients. Instead we rely on sound business practices, creative marketing and an in depth knowledge of the Internet and the behaviors of people on the net.
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Internet Seeding: Viral Internet Communication / Creating Stickiness |
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Viral Internet Communication is a process of creating a buzz about your product, service or message. Stickiness is a term used to keep people looking at your online communication material whether that be your website, web-cast, email or newsletter. |
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Internet Seeding is the process of strategically and tactically positioning your message online.
TMA Guild's approach is aggressive as well as relentless in both offensive and defensive in posturing.
Depending on the client's requirements, the nature of the seeding takes on various forms.
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