Health and Healthcare Marketing requires a different approach.

Healthcare organizations often need to align multiple internal cultures.  The larger the organization, the more cultural alignment that should be considered.

TMA Guild understands healthcare cultural sensitivities and takes them into account -whether working within a non-profit environment, addressing medical and clinical concerns, administrative requirements, personnel needs, or budgets.

In addition, increasing federal regulations impact much of the "how" and "what" marketing strategies and tactics can be implemented.  It is critical to keep in mind regulations, like HIPAA and Stark, while designing communication strategy and specific tactics.

TMA approaches each project with the highest level of integrity, carefully addressing these concerns as we move through the project.

Meeting Your Online Needs

Whether your communication objectives are consumer (patient) based, physician referral, patient retention, patient education, recruiting or corporate communications, TMA Guild will provide you with innovative plans and solutions to improve your online exposure, accessibility and message delivery.

This is an important distinction as many healthcare consultants focus only in one area, thus missing hidden opportunities that would exponentially increase foot traffic, patient satisfaction, brand preference and streamline operations.

Internet Healthcare Marketing - The Communication Standard

It is no longer "new" news that online health search is one of the primary behaviors on the Internet.  There are numerous reports (some of which you can find here) with hard data on the number of health seekers, their interests in online health, and their expectations.

A health seeker's expectation is a key element in meeting many objectives.  The goal should be to meet their needs while translating your service messages and brand preference to them. 

TMA Guild knows that every client is different - some require very targeted geographic solutions, while others seek a regional, national and global scope.  And, we must layer on top each healthcare client's unique selling proposition and target audience.

What Makes TMA Guild Different?

There are those consultants who know healthcare. And there are those who understand the Internet.  TMA Guild excels at both healthcare marketing and the Internet, making us a rare and unique consultancy.

• TMA listens and understands your needs.
• TMA elegantly integrates online messaging with the right technology at the right time, to fit your culture.
• TMA knows and understands the health information seeker.
• TMA is experienced in working with some of the biggest healthcare systems (as well as meeting the needs of smaller clinics).