The Keyword Analysis is an essential component to optimizing your site.  Based on a strong, strategically thought-out list of keyword phrases your existing site is given an editorial review of content to find opportunity to use more friendly search engine language.  This is known as Keyword Optimization of Content.

Additionally, the site architecture is examined and reported on to determine how “Search Engine Friendly” it is.  There are many ways to build a web site today; some development paths make it easier than others for search engines to index the site content.  Site indexing by search engines is a way of defining how much the given engine can see of your site and thus what people can find when searching. 

Development paths today include, HTML, DHTML, Content Management Systems (database driven), XML, WML, Flash, PDF pages, and hybrids of all the above.  Even within a vertical development path there are best practices that are seldom followed which can degrade your site’s Search Engine Friendliness.

It’s during the Site Architecture task that key aspects such as META Tags, Titles, and many other programmatic features are examined and reported on.  Actual site programming and development are not included in this scope of work.    

Reporting on external links is also provided as part of  TMA Guild’s SEO services.  This will show what sites are linking to your site.  TMA will identify those sites that we feel may put your Search Engine Ranking in jeopardy.  Google, for example, has a “bad neighborhood” policy that can penalize your site if found in that neighborhood. 

After reporting from TMA, an additional internal review of external links should be done to see if you want to be linked in a given site.  Conversely, there other sites linking to you that you may want to encourage linking to you.  The strength and quality of external sites that link to yours can bring a great advantage to overall awareness of your brand.  There are additional tactics outside of SEO that TMA employs to cultivate external linking to your site.  Please contact us to find out more about our strategic Internet marketing.

Note: There are many techniques to gain top level listing in Search Engines.  Some of these are considered questionable practices by Search Engines and the sites that employ these techniques run a very real risk of being black listed.   No one can promise you top listing in a search engine.  Anyone making such promises should be avoided at all costs.  TMA Guild employs Clean Search Engine Optimization practices and steers clear of techniques that could put your domain at risk.