Health MarketingThe following are a few important Internet health seeker statistics you may find interesting with specific information addressing Colorado Healthcare Communicators. If you would like specific Internet demographic information for your region please contact us.
- 62% (73 million to 100 million Americans) of Internet users go online for health information.
- Approx. 6 million Americans per-day are online for health information. (This is more then who actually visit a health professional)
- 4 in 10 health seekers on the Internet are parents or care providers for someone less than 18 years of age, living at home.
- Parents spend more time then non-parents in their online health search (between 30 min. to1 hour) and search 4 to 5 different sites.
- 61% of adults in the Rocky Mountain Region online, which is one of the most wired regions in the country, and has the highest rate of home access to the Internet.
- 62% of the Internet users in the Rocky Mountain region are women.
- The proportion of Internet users living in household making between 50K and 75K a year is the highest in the Rockies compared with the rest of the country.
- The Mountain States area has the largest proportion of female user then anywhere else in the US and has the one of the most experienced user populations in the country.
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