TMA Guild, Denver - Internet Marketing

Specializing In Online Strategic Planning and Tactics For Dealing With Activism, Health, Healthcare Marketing and Crisis Communications

Search Engine Marketing (SEO) - Internet PR - Message Propagation - Community Development

Media Consumption
An August 2004 Morgan Stanley report (www.morganstanley.com) shows that there are 800 million + Internet users world wide who access the Internet for 30-45 minutes per-day.  There is also an expected of 10-15% annual growth over the next several years.   Additionally, due to the increase in adoption of residential broadband the usage is expected to grow by 20-30%.

The numbers are compelling when you look at them.  The Internet is still as of 2005 a rapidly growing communication medium that cannot be ignored.  Projections show that the Internet will continue to increase as a primary source of information while other forms such as print, radio and TV decline.



Source: Veronis Suhler Stevenson, Nielsen/Net Ratings, Arbitron March 2004
The graph above illustrates 16.4% increase in Internet consumption by 2007.
 
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