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Marketing News |
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MarketingToday.com
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MarketingToday.com is an online magazine for business-to-
business marketing professionals featuring articles from top
marketers, the latest research and trends, insightful articles
on marketing strategies and tactics and marketing tools.
Recommended by Harvard Business School, Northwestern's
Medill School and others.
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The Bottom Line on Marketing Accountability
Marketing accountability and marketing ROI continue to be
hot topics, but studies reveal that there is little action to
accompany the talk. It is time to look at real-world solutions.
More...
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Marketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
A study by the Association of National Advertisers (ANA) and
Booz Allen Hamilton found the corporate marketing function
is not aligned with the CEO’s agenda, instead focusing on
tactical issues such as maintaining branding guidelines,
sharing best practices, and counseling divisions. Further, the
joint study revealed that the role of the CMO is poorly defined
at an alarming number of companies, and that companies
expect marketing to provide measurable outcomes such as
return on investment (ROI), but current metrics are not up to
the task. More...
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The Brand Version 2.0: Business-to-Business Brands in the Internet Age
The hype-drenched "new economy" is dead, but not before
giving eBusiness initiatives a black eye and proving to the
world that truly great brands take more than money to build.
As we find ourselves back in the real economy, brand
strategy that doesn't significantly integrate and consider the
impact of the Internet can be as bad a mistake as dot-bombs
dumping millions into Superbowl ads. More...
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U.S. Advertising Expenditures Increases 10.3% From 2004 Level: TNS Media Intelligence/CMR
Total advertising expenditure for the first nine months of 2004
increased 10.3 percent to $102.4 billion compared to the
same time period in 2003. More...
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Why a Speech is Not a Speech
By Jay Conrad Levinson and Michael W. McLaughlin, the
authors of Guerrilla Marketing for Consultants
The demands of speaking are substantial, but so are the
potential rewards. Research shows that, in selling, a
demonstration is 50% more effective than the most glowing
testimonial. A speech demonstrates what you and your
business can do. It also lets your audience see first hand
how you think and work. More...
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Search Engine Optimization & Marketing Firm, Oneupweb Reveals Research Showing BtoB Magazine’s Top 100 Advertisers Ignore SEO & Lose Potential Online Business
Oneupweb, a leading search engine optimization (SEO) and
Marketing (SEM) firm, recently published a research study
showing that 46 percent of BtoB Magazine’s Top 100
Advertisers showed only nominal search engine optimization
or ignored it all together. More...
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American Marketing Association and Aquent Release 2004 Marketing Salary Survey Results
Claiming to be the most comprehensive of its kind ever
conducted, the survey offers an in-depth exploration of the
dynamics at work in marketing today, as well as the little
explored area of psychographics – charting the personality
traits of an individual – in the marketing population. More...
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Advertisers Will Spend $4 Billion Dollars in 2004 on Search Engine Marketing
A Search Engine Marketing Professional Organization
(SEMPO) concludes that in the U.S. and Canadian market,
advertisers will spend $4.087 billion dollars this year on
search marketing programs. More...
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Marketing Today Creates International Email Marketing Law Resource
Email marketing laws now exist in nearly every country, but
most studies show that marketers do not comply with laws.
In the US, the majority of email marketing is incompliant with
the federal CAN-SPAM ACT of 2003. It appears that many
marketers are unaware that the US law affects all email
marketing, not just spam.
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U.S. Companies Severely Mismanaging New Business Opportunities, CMO Council/BPM Forum Survey Finds
Marketing and C-Level executives are dissatisfied with the
way they generate new business, yet more than half lack
formal processes to correct the problem. More...
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