| PEW Internet Health |
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PEW Internet Health The latest PEW Internet and American Life Project study of online health search was released October 29th 2006. The findings are compelling and of vital importance to anyone interested in capturing the attention of health seekers. PEW Finding: 80% of American Internet users, or some 113 million adults, have searched for information on at least one of 17 health topics.” “Ten million American adults look online for health information on a typical day.” Implication: The Internet provides a huge opportunity to communicate with people who are proactively seeking the kind of information you have to offer. TMA Guild can help you be one of those sources they find. PEW Finding: Of the 113 million healthseekers, 44% (approx. 50 million people) searched on ‘Exercise or fitness’. Implication: Efform Video subscription content (http://www.efform.com/) is an ideal resource to include where relevant, in healthcare websites. PEW Finding:
“Successful health information searches may bolster health seekers’ confidence.” Implication: Offering relevant credible information online is a great way to increase public education, enhance positive perceptions, and bolster confidence in healthcare. TMA Guild can help convert a site visitor in a patient, client, partner or employee.
“Most Internet users start at a search engine when looking for health information online. Very few check the source and date of the information they find.” Implication:
Healthcare providers and professional medical associations should be responsible for providing current, accurate and professional information on their websites. TMA Guild can provide solutions that automate the content management ensuring quality and accuracy.  PEW Online Health Search 2006 10/11/2006,13:44 |