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Thank you for installing the TMA Guild Marketing Toolbar!
We hope you find this tool useful, and just might decide that it's the right marketing tactic to meet your - or a client's - marketing objectives or communication goals.
We have attempted to design this Toolbar to showcase a meaningful online tactic for marketing and communication professionals; to assist in the most often needed tasks performed online; and to demonstrate TMA Guild's innovative consulting capabilities.
Toolbars as a Marketing or Communications Tactic:
Browser toolbars, like the TMA Guild Marketing Toolbar, offer numerous tactical and strategic advantages and benefits to online communications planning.
- Brand Presence - Once installed on your intended audiences' computer, your brand becomes ever-present while your audience surfs the Web.
- Persistent Bi-directional Communication - This technology allows for an open channel of communication between you and your audience. This channel is open 24/7 and through it you can instantly push messages , or even specific variations of the toolbar, to your whole audience or a specific segment or even an individual. Similarly, your audience can communicate and push information instantly to you, either directly or through interactions with the toolbar. (Note: While developmentaly possible, the TMA Guild Marketing Toolbbar does not collect any personal information about you or your computer.)
- Metrics - The measurement opportunities with this tactic can be incredibly deep and detailed. Depending on your individual strategy, the metric data that can be provided will give you previously unavailable insight to the online behavior of your target audience.
- Dynamic Redirection - As your communication strategy changes over time you can dynamically update all existing toolbar installations to reflect changes in your direction. Just as important, you can respond to new demands and expectations of your target audience. This makes the toolbar tactic the ideal horizontal platform allowing for an unlimited amount of extensibility and vertical extensions to be implemented from it.
If you are interested in developing a toolbar or a similar Internet communication solution for your business - or a client's - please contact, Joe Markwith at 303-808-9391.
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